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COFFEE-MATE SEASONAL:

MUG MITTENS

Can one be fashion and flavor-forward?

Yes. Yes, they can.

LAUNCH POST

ROLE: 

ASSOCIATE CREATIVE DIRECTOR

The Holiday Mug Mitten Collection: a real and ridiculous assortment of holiday sweaters for your hand and mug and soul. We worked with influential Etsy crafters to design insane mittens, one themed for each of our holiday flavors: Pumpkin Spice, Peppermint Mocha, and Chocolate Chip Cookie. Then we started promoting them as if they were the height of seasonal fashion.

 

  • In three weeks, the Mug Mittens campaign increased Coffee-mate conversation by 1,538%.

  • Over 25% of commenters @tagged friends.

  • 44MM impressions after three short weeks

WEEKLY CONTENT: FACEBOOK & TWITTER

Pumpkin Spice

Chocolate Chip Cookie

Peppermint Mocha

Wrap-up Post

Fans loved them and had a lot to say.

In the end, we even surprised a few avid commenters with their very own.

(Man featured below not actual fan)

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