When we acquired Optimo, our priority was to generating high-quality content quickly. Teaming up with Mass Appeal Records for the Starting 5 North American Tour, we showcased emerging hip-hop talents, driving a surge in social engagement by over 1500%. Our content blitz and strategic efforts revitalized Optimo's presence. We built a comprehensive asset library, ensuring sustained social activity even through the pandemic. Covering 21 cities across the U.S. and Canada in 40 days, the tour reached its apex at SXSW in Austin, a cornerstone event in North American music. Though I admit my lyrical skills could use some improvement, I can attest: the tour was undeniably lit.