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FOX | THE MICK
#KidsAreDicks
Ill-mannered Aunt Mickey hijacks FOX's marketing campaign and tells it like it is.
ROLE:
CREATIVE DIRECTOR
With a flurry of mid-season entertainment clamoring for attention, we needed to get the masses excited about one of Fox’s hottest new shows: The Mick.
In an effort to promote genuine motherhood over the unrealistic standards set by Instagram moms, we opted to showcase our imperfect main character, Aunt Mickey.
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19.9MM viewers on the first night
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Season's #1 debut
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SOCIAL PROMO AND TEASERS
MICKEY'S MARKETING CAMPAIGN
TIMES SQUARE BILLBOARD
SNAPCHAT BRIBE
IT'S-A HUGE SUCCESS
INTERACTIVE TIMES SQUARE BILLBOARD
We invited fans to tweet us their #KidsAreDicks stories, and in real-time, we displayed them on the largest billboard we could find. Oh BTW, it was New Year's Eve.
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